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They compromised on “Kim” Novak—the name of the son of her Chicago friend and business manager, Norma Herbert, then Norma Kasell.Kasell was running Chicago’s Fair Teens Club for a local department store when she discovered Novak, and helped groom her for a modeling career and a 0 scholarship to the Patricia Stevens Professional Academy.Cohn decided he was going to take the next girl who walked into his office and manufacture a new star for Columbia Pictures, one who would do exactly what he wanted, who wouldn’t walk away until he and the public were finished with her.“We always had a blonde,” George Sidney remembers.

She balked at being renamed “Kit Marlowe,” and, incredibly, she won that battle.This led to her going to California to demonstrate refrigerators as “Miss Deepfreeze.”The studio contoured her figure by encouraging her to purge 15 pounds.Then they changed her hair, dyeing it three shades of blond at once.It started in 1957 at Chicago’s most famous nightclub, Chez Paree.The man known as “the greatest entertainer in the world” was onstage, the smoke from his cigarette trellising the air.

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