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Thanks to Google Translate, they no longer need the expensive translation services provided by many agencies.
And not only are they cheaper, the men believe cruising social networks where "normal" foreign women hang out is a more authentic experience than a matchmaking agency's website.
As Eastern Europe undergoes a debate which Russian social networks have the best women, and the best way to pick them up: "If you go to one of the many group dedicated to foreign languages or foreign countries, there will be plenty of single, young attractive women, and your success rate will be much, much higher," explains one.
And Russian news reports have apparently warned of the influx of "creepy foreign men" onto social networking sites.
The site currently boasts 110 million registered users and is the top social network in many Eastern European countries.
In 2006, it launched as an almost line-by-line Facebook clone, and the first thing Westerners will notice when logging on is that its design is a shameless rip-off of Facebook circa 2010.
"I'm not interested in any one of them."Welcome to the new online meat market for schlubby American men to score young Eastern European brides.
*** Stephen Ewald, a 40-year-old accountant from Michigan, met his fiancée — a 24-year-old Ukrainian named Alina Chumakova — on VKontakte in 2009.
"Standard compliments, inviting to visit them," Galugan said.
"We all have a natural desire to want to get as a close as possible to the real thing, to meeting some pretty girl on the corner" said William Lee, the proprietor of the website Russian Women and a professional coach for men looking for Eastern European wives.
"Or in this case, randomly meeting some pretty girl online."For their purposes, VKontakte is the perfect alternative.
The mail-order bride industry is fascinating and troubling because it extends the cold logic of capitalist globalization to the very personal institution of marriage.
So is it really any surprise that guys considering "buying" a bride through an agency are turning to social networks, where everyone's selling themselves all the time?