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The enhanced analytics capability is powered by an exclusive partnership in Entercom markets with Analytic Owl, a broadcast analytics platform used to measure effectiveness and audience response of radio advertising.” Entercom chief revenue officer Bob Philips adds, “Entercom Audience Analytics will enable us to develop a more consultative relationship with our advertising partners and more effectively measure and validate the important role of radio in the consumers’ path to purchase.

This is a tremendous step toward improving campaign effectiveness and ROI for our advertisers.” GOP Tax Plan, Celebrity Sexual Assault Allegations/Franken Case, Roy Moore Sexual Predation Accusations, Nuclear Launch Debate, FOX News Channel Supports Hannity, Charles Manson Dies, David Cassidy Hospitalized, Film, American Music Awards, College Football Playoffs, and NFL Action Among Top News/Talk Stories Over the Weekend.

However, as of today (11/20) it’s still heard on WWRC, Washington at 1260 AM, but it’s probable that Salem Media Group will install a Christian talk or music format on the 1260 AM signal.

Salem bought WSPZ from Dan Snyder’s Red Zebra earlier this year.

Entercom Unveils New Analytics Tool for Advertisers.

With Friday’s close of the Entercom–CBS RADIO merger, the new Entercom hit the road running with a few high-profile format flips and a statement about its new business practices.

Former longtime Red Zebra programmer Chuck Sapienza joins Entercom to serve as director of sports programming for WJZ-FM, Baltimore and executive producer for Baltimore Orioles and University of Maryland Radio Networks.In addition to the new morning drive show, “Golic & Wingo,” ESPN Radio is unveiling its new lineup for the network, effective January 2, 2018. Smith radio show joins the network for national distribution in the pm to pm daypart.Ryen Russillo – currently hosting the pm to pm show – moves to the pm to pm slot with new co-host Will Cain.magazine hears that Cumulus Media’s KCMO-AM, Kansas City has let both Greg Knapp and Tom Becka go.Becka had been hosting the am to am show since May of 2016.

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